We have collated a range of tips, examples and ideas in this section to support schools with messaging, communication and promotion of Teaching and Teacher Training. Feel free to use these resources at will, amending and customising them to your school’s needs.

Get into Teaching

The DFE has a comprehensive site that gives accurate, up-to-date information to potential teachers. To ensure your efforts to promote Teaching and Teacher Training have the best possible impact, talk about Get Into Teaching as a matter of course.

Always signpost people to read more at Get Into Teaching, by visiting:

https://getintoteaching.education.gov.uk.

Newsletter Content

School Newsletters are a powerful way to connect with the community. Including recruitment and promotional content for ITT is one of the most direct forms of marketing schools and ITT providers can access.

In the Sample Recruitment Content section, you will find examples of the kind of language and content you could include.

Positive Messaging

Teaching is an incredibly rewarding career, but it doesn’t always seem to be seen that way by the public.

Schools that project positivity about what it is like to be a teacher in their school, and who showcase the benefits and advantages of teaching are more likely to recruit high-quality staff.

Whatever you do, it’s imperative to tell Good News Stories about teaching.

In the Sample Recruitment Content section, you will also find a selection of quotations, that you are free to use for your recruitment and promotion.